Veganuary is the name chosen by its creators in 2014 of the largest global project for the diffusion of the vegan choice. It is not a diet but a different eating style from the one we are used to and which is mainly based on the consumption of completely vegetable foods and a stop of animal proteins.
An initiative that has now become viral: veganuary is the most searched word and has conquered curious people all over the world, including us..
And do you know what it is?
What is Veganuary?
An initiative that has also attracted many celebrities and which provides a style of nutrition completely devoid of content of animal origin. An international campaign, born in 2014, to help spread a food culture that respects the planet, cruelty free and an opportunity to experience this way of eating and living.
In 2020 it also arrives in Italy thanks to Be Animali, an animal rights non-profit organization which focuses in particular on the food industry
It takes its name from Veg + January; January precisely, the month in which the participants have to start the "challenge" as the beginning of a new year has always brought with it goals to be achieved and great willpower.
But then there is the hope that we will not stop in January and that this new "monthly" life style will become a real lifestyle that respects the environment and the animal kingdom.
The challenge is to try a 100% vegan diet for 31 days with the hope of doing so also in the following days..
From these bases, in 2014, Veganuary was born; a British non-profit organization that decides to challenge the world: 31 days to discover and learn a plant-based diet, go beyond the stereotypes that often still represent it today and be able to understand its benefits.
From the United Kingdom, year after year, this challenge has managed to go beyond the borders and make itself known everywhere, going from 3000 registered in 2014 to the current 500,000; a high number which, among other things, does not take into consideration those who have accepted the challenge without registering on the site.
Veganuary has become a path that has been able to involve many people but not only. Companies also play a decisive role because by promoting their offer of vegan products they are also able to expand knowledge about this lifestyle.
Veganuary in Italy
Since 2020, therefore, our country has also been added to the Veganuary list and the credit goes to Being Animals; animal rights non-profit organization that gives importance, in particular, to the food industry.
The activists of this non-profit organization carry out investigative work, verifying, in particular, the conditions in which some farms live.
They take photographs and shoot videos to bring the images to the attention of newspapers, social networks and public institutions to get to promote a food system that puts an end to the exploitation of animals and is more sustainable for the planet.
The organization therefore becomes the promoter of this food initiative by activating a site on which it is possible to register and receive, every day, advice, newsletters with practical information and events, a list of things to buy and recipes to make..
And if you want to start you too, you can try one of our vegan proposals that you find on the blog..
Like the Budwig cream for example; a breakfast that is so good for your health..
What do you think of this initiative?
sondaggio_si = a correct choice for the good of all: animals, environment, people
sondaggio_no = I find it a simple fashion
Share your point of view in the comments
